One Big Reason You Might Be Hearing Crickets
It was the day after the workshop. The feedback I got was not what I expected. She said I was wrong about the amount of content I taught and that the presentation was dragging. She said I should not refer to my notes. I began to wonder if I was cut out for this. The topic was near to my heart and something I consider life changing -- and the feedback I've gotten from previous workshop participants was that the insights have carried into their day-to-day lives in a way that is changing how they respond to their choices. Which is exactly the outcome I had hoped for.
Once I got past the disappointment of her feedback, I realized that perhaps she wasn't the right person to receive my message. Her feedback was all related to me personally, not my message, which tells me she did not connect with the message at all. She wasn't in a place where she could receive what I was teaching. (Dealing with critics can be another topic for another day!)
This, my fellow entrepreneurs, is why it's so important to make sure your message is reaching the right people. I did reflect on what I could do to make the workshop better, or be more clear on what I hoped they would take away from it. I also recognized that the content of the workshop is truly good ... based on feedback from other's who loved it. I know that my message is right for the person who is ready to look at themselves and make some changes. And I know that the feedback I received from this particular critic can be set aside because it was not constructive and not the person I'm trying to reach.
My thought process went like this. It's possible my marketing for this workshop needs to be more clear about who the workshop is for. It's possible she just tagged along with a friend and didn't know what she was getting into. And it's possible the workshop was "dragging," though I don't think so based on the laughter, engagement, and feedback I got from others who WERE the right audience for my message.
There is a lesson here for our marketing as entrepreneurs ... big time. If you share your message on social media but hear crickets - one reason might be ...
You're not in front of the right people.
This could be true if your marketing experience includes:
- people you're speaking to aren't interested in what you have to offer.
- people who see your message, can't receive it.
- people who see your message, don't engage with your content.
Because what your offering, isn't connecting with a need that they have.
Which means -- you'll hear crickets.
In my 1:1 coaching with clients over the years, one of the MOST common questions I get is "How do I reach my audience?" Similar to what we learned from my experience with the person who didn't connect with my message -- the trick is to get in front of the RIGHT people who do need the message or product or service you want to share. To help you with this, I've put together a cheat sheet of ideas you can use to find your people!
Just a few tweaks can make a big impact!
Want to be sure your website is speaking to YOUR Audience?
I'm offering Website Audits to help you streamline your website and clarify your message so you can be sure you're speaking to the right audience.
1) Click the button to schedule your Power Hour Website Audit
2) When you pick a session time that works for you, you will answer a few questions related to your audience and website
3) I will review your site ahead of time and come to our call prepared with specific questions for you and suggestions to simplify and clarify your site!